Quantitative Analysis Of The Griffith University Hotel Tourism Essays

Quantitative Analysis Of The Griffith University Hotel Tourism Essays Quantitative Analysis Of The Griffith University Hotel Tourism Essay Quantitative Analysis Of The Griffith University Hotel Tourism Essay The Griffith University Hotel wished to measure the bing installations at the City Hotel. The study aims to carry on quantitative analysis to measure the importance and public presentation of bing installations. In making this, the hotel will happen out which sort of installations are over-resourced and which need to be improved. In this study, statistical procedure is worked through by quantitative analysis and questionnaire study. Statistical informations are collected from respondents including concern and pleasance travellers. Quantitative analysis is a sort of research method based on numerical and statistical informations. It aims to place the results of research and guarantee it is dependable ( Carlson et al. , 2009 ) . During the research procedure, a big group of people are selected as respondents to reply certain inquiries. And so, replies are given as primary resources. In this study, concern and pleasance travellers are chosen to reply the inquiries to place the importance and public presentation of bing hotel installations. Meanwhile, during the statistical research by utilizing Excel, p-value for t-test and standard divergences are calculated based on the importance and public presentation of hotel installations. In this research, there are 17 hotel installations in entire in conformity with the importance and public presentation tabular array provided by Excel. Generally, concern and pleasance travellers feel same about the hotel installations. Most significantly, there are three important insta llations in the City Hotel including in-room overseas telegram telecasting, in-room broadband connexion, and free day-to-day newspaper. Finally, there are besides three highest public presentation installations including household eating house, tennis tribunals and express check-out. Research inquiries What are the five most of import, five least of import, five best public presentation and five worst public presentations installations in the City Hotel? Which installation is over-resourced and which needs to be improved? Which installation has the most of import difference between concern and pleasance travellers in conformity with the term of importance? Research method The research of the study is conducted by importance and public presentation analysis. The type of analysis is widely used and gives prescriptions to efficaciously advance the direction of client satisfaction ( Rood and Dziadkowiec, 2010 ) . Meanwhile, it is besides a tool to develop selling schemes. In the cordial reception industry, importance and public presentation analysis is viewed as a important research method. The purposes of the research method are to place and measure the importance and public presentation of bing hotel installations in conformity with customersaa‚Â ¬a„? satisfaction. It is focused on two groups of people, including concern and pleasance travellers. In making this, the director of the City Hotel will cognize which installations are over-resourced and which need to be improved. It gives recommendations for future direction and operations. Therefore, importance and public presentation analysis is an efficient and effectual manner to cover with s uch issues. There are four stairss when carry oning the importance and public presentation analysis. First, place the two groups of people including concern and pleasance travellers. Second, calculate relevant informations for concern and pleasance travellers by utilizing Excel. Third, make a spread secret plan in conformity with the concern and pleasance travellers means. Finally, happen out the five most and least importance, highest and lowest public presentation bing installations from measuring the p-value for t-test. And so, place any differences of importance and public presentation between concern and pleasance travellers. Consequences The tabular array below indicates the mean and standard divergence in conformity with the importance and public presentation of bing installations in City Hotel. It is obvious that there are five most of import installations in the City Hotel, including in-room overseas telegram telecasting ( m=4.24, SD=1.01 ) , in-room broadband connexion ( m=4.03, SD=1.17 ) , free day-to-day newspaper ( m=3.75, SD=1.43 ) , a-la-carte eating house ( m=3.74, SD=1.39 ) , and express check-out ( m=3.62, SD=1.53 ) . On the other manus, there are besides five least of import installations including tennis tribunals ( m=2.26, SD=1.59 ) , mini-bar ( m=2.75, SD=1.65 ) , wireless broadband connexion throughout hotel ( m=2.92, SD=1.65 ) , express check-in ( m=3.21, SD=1.64 ) , and tour engagement service ( m=3.25, SD=1.60 ) . Meanwhile, there are five highest public presentation installations which are household eating house ( m=3.96, SD=0.75 ) , tennis tribunals ( m=3.93, SD=0.73 ) , express check-out ( m=3. 89, SD=0.71 ) , express check-out ( m=3.89, SD=0.71 ) , and in-room wage films ( m=3.85, SD=0.71 ) . And eventually, there are five lowest public presentation installations which are express check-in ( m=3.66, SD=0.65 ) , in-room broadband connexion ( m=3.69, SD=0.69 ) , wireless broadband connexion throughout hotel ( m=3.69, SD=0.69 ) , room service ( m=3.69, SD=0.68 ) , and a-la-carte eating house ( m=3.69, SD=0.65 ) . Table 1, Overall importance mean and SD Facility Overall Importance Mean Overall Importance SD Overall Performance Mean Overall Performance SD In-room broadband connexion 4.03 1.17 3.69 0.69 Wireless broadband connexion throughout hotel 2.92 1.65 3.69 0.69 Room service 3.49 1.53 3.69 0.68 A-la-carte eating house 3.74 1.39 3.69 0.65 Family eating house 3.26 1.61 3.96 0.75 Mini-bar 2.75 1.65 3.83 0.76 Swiming pool 3.36 1.54 3.83 0.71 Secondary school 3.31 1.68 3.77 0.68 Tennis tribunals 2.26 1.59 3.93 0.73 In-room wage films 3.41 1.60 3.85 0.71 In-room overseas telegram telecasting ( foxtel ) 4.24 1.01 3.79 0.68 Express check-in 3.21 1.64 3.66 0.65 Express check-out 3.62 1.53 3.89 0.71 Valet parking 3.39 1.61 3.71 0.69 Free day-to-day newspaper 3.75 1.43 3.70 0.70 Games room 3.37 1.58 3.84 0.74 Tour engagement service 3.25 1.60 3.89 0.76 Figure 1, Scatter secret plan of the importance-performance The figure above is the spread secret plan based on the importance and public presentation of hotel installations. There are four sections in this spread secret plan, including A, B, C, and D. Part A means over-resourced so that the installations in this portion are non of import but have a high public presentation. Although such installations have good public presentation, clients will non see them as an indispensable factor to their satisfaction. Most significantly, the tennis tribunals are viewed as the most over-resourced installation in the City Hotel. Part B means good public presentation and good importance. The installations in this portion have good public presentation and are of import to customersaa‚Â ¬a„? satisfaction. And so, express check-in is an first-class service in the City Hotel. Part C has low public presentation and low importance. The installations in this portion are non of import to clients and have low public presentation. The radio broadband is useless to clients. The installation may be eliminated to cut down the hotelaa‚Â ¬a„?s operation cost. Part D means high importance but low public presentation. The installations in this portion need more attending. The in-room broadband connexion should be earnestly considered and improved consequently. Table 3, T-test ( P lt ; 0.05: there is a important difference ) in-room broadband connexion radio broadband connexion throughout hotel room service a-la-carte eating house household eating house mini-bar swimming pool secondary school tennis tribunals in-room wage films in-room overseas telegram telecasting ( foxtel ) express check-in express check-out gentleman parking free day-to-day newspaper games room circuit engagement service Business 4.16 2.99 3.62 3.84 3.09 2.77 3.29 3.03 2.19 3.28 4.24 3.05 3.77 3.47 3.97 3.16 3.00 Pleasure 3.86 2.84 3.34 3.61 3.48 2.73 3.45 3.55 2.35 3.56 4.24 3.41 3.43 3.29 3.49 3.62 3.56 T-test ( P-value ) 0.033 0.456 0.130 0.197 0.049 0.834 0.385 0.010 0.413 0.155 0.972 0.073 0.074 0.388 0.006 0.017 0.004 P lt ; 0.05 Bacillus Phosphorus Phosphorus Bacillus Phosphorus Phosphorus The tabular array above indicates the results of T-test on the City Hotel installations. It is obvious that there are differences between concern travellers and pleasance travellers. The information for free day-to-day newspaper and in-room broadband connexion are 0.006 and 0.033 severally. It means that concern travellers and pleasance travellers have different attitude on the same installations. In room broadband connexion and free day-to-day newspaper are considered more of import by concern travellers ( M=4.16 A ; M=3.97 ) than pleasance travellers ( M=3.85 A ; M=3.49 ) . On the other manus, some installations are more of import for pleasance travellers than concern travellers. Tour booking service ( T=0.004 ) , games room ( T=0.017 ) , secondary school ( T=0.010 ) , and household eating house ( T=0.049 ) are considered more of import by pleasance travellers because they are more often used than concern travellers. Decision In decision, the study gives the importance and public presentation of bing installations in the City Hotel. There are five most of import installations in the City Hotel, including in-room overseas telegram telecasting, in-room broadband connexion, free day-to-day newspaper, a-la-carte eating house, and express check-out. They need to keep because they have appropriate importance and public presentation. Meanwhile, there are besides five least of import installations including tennis tribunals, mini-bar, radio broadband connexion, express check-in, and tour engagement service. There are besides five lowest public presentation installations which are express check-in, in-room broadband connexion, radio broadband connexion, room service, and a-la-carte eating house. Such installations need to be improved for future operations and public presentation in order to run into customersaa‚Â ¬a„? satisfaction. And so, there are five highest public presentation installations which are household eating house, tennis tribunals, express check-out, express check-out, and in-room wage films. Such sorts of installations are over-resourced so that they need non future betterment. The City Hotel can cut disbursals on the installations to cut down costs. Meanwhile, concern travellers and pleasance travellers have different penchant on same installations. In room broadband connexion and free day-to-day newspaper are considered more of import by concern travellers. Tour booking service, games room, secondary school, and household eating house are considered more of import by pleasance travellers. The City Hotel should place and measure the different penchant on certain installations in order to run into the overall client satisfaction.